The struggle for customer loyalty in the modern retail market has intensified more than ever, and Smart Retail has made technology the main tool for winning shoppers
Market review
Constantly growing competition
Availability of new technological solutions
Attention to the quality of service
Growth reasons
Retail has never been so close to customers. Thanks to several breakthrough technologies, we have smart stores today which represent a new and more effective distribution channel
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Crowdsourced products for in-store data analytics
Visual marketing platforms with virtual 3D fitting rooms
Beacons and NFC Technologies
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Traffic monitoring of potential buyers
Advertising of brands and products from users through crowd-promotion
mPOS and seamless payment services
Average annual growth rate (CAGR) of the world Smart Retail market for the next 5 years according to forecasts of Smart Retail Market by System
23,6%
Market trends
Advanced IT technologies have allowed traditional retail channels to compete with online platforms and stores, via the development of their own online presence, a better understanding of customer preferences and thus, the ability to attract more consumers
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Using data analytics (machine learning and big data) to predict consumer behavior (Predictive consumer behavior analytics Through machine learning and big data)
Active implementation of robotics
Improvement of intelligent systems based on virtual and augmented reality
Media
Mass media
Mail.ru Group becomes a co-owner of the Skillbox education platform
vedomosti.ru
06.02.19
BeMyEye acquires Streetbee, a Russian crowdsourcing and image recognition provider
techcrunch.com
16.01.19
Whoosh kickscooter rental service raised RUB 2 bln from VTB and Otkritie
rbc.ru
06.02.21
Measuring learning efficiency: government vs Edtech
rbc.ru
03.03.21
We are always open to working with promising companies and professionals to develop the retail market via the leveraging of the latest technologies